Putting the poor first : how base-of-the-pyramid ventures can learn from development approaches / Piera Waibel.

By:

Waibel, Piera

Language: English Publication details: Sheffield : Greenleaf , 2012.Description: xvi, 224 p. : il. ; 24 cmISBN:

978-1-906093-74-7

Subject(s):

Abstract: This book examines the applicability of different elements in the bottom-up development literature to the innovation process of BoP ventures. It unveils connections between the two approaches and builds a theoretical base for the case study research. With three in-depth case studies and eight companies participating in a survey, the current state and experiences of businesses applying a bottom-up development perspective with BoP ventures in Latin America and the Caribbean is analysed.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Monografías	Biblioteca Central del MAEC Depósito	47780	Available		1056208

Incluye referencias bibliográficas (p. [195]-206) e índice

This book examines the applicability of different elements in the bottom-up development literature to the innovation process of BoP ventures. It unveils connections between the two approaches and builds a theoretical base for the case study research. With three in-depth case studies and eight companies participating in a survey, the current state and experiences of businesses applying a bottom-up development perspective with BoP ventures in Latin America and the Caribbean is analysed.